Practice HORA USA in the Media

RWeek: HORA is a training to develop endurance and ability to overcome

RWeek: HORA is a training to develop endurance and ability to overcome

TK: Can you put it concisely so that an average person like myself would understand what Practice HORA is? Is it correct to say that Practice HORA is a type of fitness?

SB: One American electric power engine researcher, who is our practitioner, once was asked by his colleagues what he did. This is what he answered: It is not fitness. However, muscles and the entire body are clearly engaged. It is not mental therapy, but the practice brings about deep inner peace. It is not healing by a doctor, but recovery comes fast. The list can go on. HORA is a training to optimize life.

Our main foundational concept is support. To put it more precisely, it is evolutionary and instinctive support. A modern human does not feel support psychologically in his body. Natural support starts with our feet and legs. By training physiological instinctive support we develop a steady psychological stability.

A person with support is more charismatic and attractive.

The next foundational concept is attention, evolutionary and instinctive attention.

A constant flow of thought, social responsibilities, children, concerns, work wear down our attention. Exhausted attention gets in the way of reaching the goals. Without trained support our attention always meanders and gets out of focus. Practice HORA makes attention focused and mobilized through the body to the next qualitative level. It is well known that the mind's productivity depends on the quality of your attention. The longer you can focus your attention on a goal, the higher the likelihood of success in all aspects of life.

An attentive person is happier.

And the third foundational concept, which can be practiced and which is the result of the first two concepts, is breathing, the evolutionary instinctive breathing. 

Stress disrupts breathing. Disrupted type of breathing disrupts psychological balance. If a person does not stop, a physical burning-out sets in.

Proper support engages instinctive individual breathing and balances the mind.

A composed and balanced human is more professional.

TK: What is training HORA?
SB: HORA is a training that enhances your living endurance. Endurance is required for overcoming difficulties and reaching goals.

A modern human looks for ways to be inexhaustible in order to enjoy oneself in all aspects of life. Practice HORA is the fastest method to train inexhaustibility.

A resilient person is more competitive.

TK: What does the word HORA stand for?
SB: The word means depth. In emotional moments a man puts a hand to his chest. And there, deep behind the hand, is the entire memory from this moment all the way to humanity's origin, the entire natural and evolutionary experience. The founder of the teaching and method of the evolutionary meditative Practice HORA is Alexander Atayan (Master HORA). Read more about Master HORA on our web site.

TK: How did the practice become part of your life?
SB: I am probably the best example of stubborn resistance. I observed the results of Practice HORA for over seven years through someone who was very close to me. Basically, a godmother. She was a physician and lived in the same house with me in St. Petersburg. She was healed as a side effect of the practice. But as a skeptic I attributed this result to her private achievement, luck, coincidence of personal circumstance.

But then my husband, who had practiced Oriental martial arts for 18 years, spent several hours watching a video of a dynamic HORA training. He told me with surprise that he had never seen results that the video featured. He was talking about the abilities to switch form soft fighting skills to hard and back. It became clear that the Master of the principles of all goals was before us. His reaction prompted me to familiarize myself with HORA and to begin practicing.

After my very first practice, I noticed that I had no trace left of negative thoughts and emotions, and that my bones were flexible as they had not been ever since I was little.

TK: From the very first session?
SB: From the first 15 minutes. And I realized that if I bring this training into my life, everything else will happen with more ease automatically.

TK: And what happened after that? Did you get the results you described after the first HORA session?
SB: I am a great example of the possibilities offered by HORA training. Twelve years ago I would go to Russia every six months instead of taking vacation. It was not enough for me. Over time I was able to become the leader of Practice HORA in the US. I switched careers and launched a startup based on a completely new philosophy. 2016 is an anniversary year for me. Practice HORA has been in the US for ten years in North Carolina, California and Chicago. We will celebrate the anniversary and the success of Practice HORA in the US by opening a new Center in Wilmette in late summer.

TK: Is it possible for a woman to achieve balance based on your practice?

SB: This is a very important question. The founder of Practice HORA raises the issue of women's health and success as an issue of national health. This means that the quality of future life is directly defined by the state of the mother's system. A woman does not only create a woman. She creates a man too. They all go through a 9-month period of pure evolution from an egg to a human child, and this all happens inside a woman. The quality of these processes depends on the quality of the woman (the state of her health, in a broad sense). This is the foundation of the path of every human. Evolution can be both positive and negative. Without a healthy woman a positive evolutionary development is impossible. Without her we have no future. And this is exactly why Practice HORA pays such great attention to women's health.

TK: Do you have a secret for success in business?
SB: I am a creative person and had to learn business as I went along. First as a fashion designer. I had a line for young professionals. Then as an artist, the founder of pixelpointillism, a new artistic style (2002).

Business success in Practice HORA for me is the result of my training. I do what I like. This is why I was able to overcome the difficult aspects of my stat-up. I was dealing with the economic situation, I was a woman business founder, a mother. I introduced a completely new HORA system in the West. Since we train inexhaustibility, the secret of my success is in offering a product that first and foremost helps me and gives me the strength to carry on. I am a clear example of the results that can be achieved with Practice HORA.

TK: How often does one need to practice according to your system?
SB: 8 sessions a month or twice a week will be enough to train and retain one's mental and physiological strength that is required to reach goals. The sequence of the results from regular practice is evolutionary. It is the posture, the way one feels, endurance, transformation. In the beginning our Center is the recharging center for your batteries. And then your development depends on how much you want to change.

TK: And how old is your son? Does he also practice?
SB: Of course! He is 14 and he practices regularly. If you give him a choice to play a computer game or go to Practice HORA, he will always choose HORA. You know that children only go to the places that interest them and where they can increase their strength. We have a class for teenagers where young people learn to overcome difficulties in sports, learning and in themselves through the principles of Practice HORA.

From this point of view I am very inspired by our HORA-ТРACK programs for students at UIC. The movement is getting stronger and our students provide assistance in organizing training sessions. They can feel the results and look forward to new events.

The main thing that I can say is that this is a career that gives strength while you spend it. The practice in itself organizes energy. This is why our practice is for active people.


The evolutionary Practice HORA is an ultramodern unparallelled practice. A practice of conscious evolutionary modification of the species. The goal is to connect the artificially disrupted link between the mind and the body into an evolving system which is one with nature. It is a conscious self-education, maturing, constant listening and oneness with the entire nature, without any disconnect with other business.

Practice HORA teaches you to respect and love life in yourself and in others. It fosters your own inner capacities and makes you competitive and valuable in society.